By Peyton Gallaher 2 cents: Why Jordans aren’t selling out Jordan brand has been on a market shaping tear since 1984. The cultural influence that a simple pair of sneakers has created is simply incredible. A pair of mint condition “black cement” Jordan threes from their original 1987 release are equivalent in value to a…
Tag: Sneakers
Sneaks This Week: February 25th Edition
By Peyton Gallaher 2 Cents: A rant and some advice from an insomniac who had no sneaker topics to write about this week. It is late night on Monday and Peyton Gallaher is engulfed by homework, general college leg work, and heaps of editing. He toils away, sitting at a desk while whittling at the…
Sneaks This Week: February 11th Edition
2 cents: The “Just Don” is the greatest sneaker collaboration of all time Don Crawley grew up on the South Side of Chicago witnessing Michael Jordan’s greatness first hand. Watching those dominant Bull’s teams of the 90s, a seed was planted in the mind of you Don as it was with so many others…
Sneaks This Week: February 3rd Edition
By Peyton Gallaher 2 CENTS: Is the future of the sneaker industry in the hands of musicians? Ballers want to be rappers and rappers want to be ballers. Sports and music; two interconnected cultural aspects of life. Both music and sports are archaic in heritage, but are integral in determining what is considered relevant in…
Sneak This Week: January 28th Edition
2 CENTS: Nike ISN’T DEAD The meteoric rise of Adidas in 2016 was a beacon, signifying a shift in the sneaker community. As the brand pumped out releases of NMDs, Yeezys, Ultra Boosts, EQTs, and many other fashionable, functional silhouettes seemingly every weekend, Adidas stirred up mad hype and watched its cache grow all year…
Sneaks This Week: Summer Review
by Peyton Gallaher Ok, it’s been a minute kiddies. I’d come up with some bogus excuse for why you haven’t seen this in about two months, but that’s a waste of your time. I’ve missed a lot this summer. Therefore, this addition will be devoted to what my favorite summer kicks were. For all three…
Sneaks This Week: June 4 Edition
By Peyton Gallaher THE HEADLINES First Views of the Curry 3 After a miraculous 3-1 comeback in the Western Conference Finals the Warriors and MVP Steph Curry punched a tickets back to the finals (listen to a full preview of the finals on the first ever edition of the Rare Air podcast). The only question…
Sneaks This Week: April 23 Edition
by Peyton Gallaher NEWS AND NOTEWORTHY Top Playoff Kicks On The Court THE RUN Brand: Nike Silhouette: Air Presto Ultra Fly Knit Name: All White Old school style meets new school innovation as the Air Presto collides with Nike’s only material for shoes lately, Fly Knit. The classic Presto has always been a staple…
Sneaks This Week: April 9 Edition
by Peyton Gallaher THE RUN: Brand: Jordan Name: Premium Silhouette: Jordan 4 The Jordan brand continues to go hard with Premium 4s. Last year, the premium shoe was the “Labs” but this year the brand a myriad of materials that have added to the classic 4. Headlined by pony hair and top-of-the-line leather, the Jordan…
Sneaks This Week: April 2 Edition
By Peyton Gallaher THE HEADLINES Happy Belated Air Max Day Although it’s a bit late, Nike’s second annual Air Max day was a huge day for lovers of the storied silhouette. Along with various releases of Air Maxes throughout the years, including a highly coveted variation of the Air Max 0, Nike hosted their first…
Sneaks This Week: March 26 Edition
by Peyton Gallaher THE HEADLINES: Power laces, Alright! Nike shows off a power lacing concept that will make McFly heads go nuts. This tech is named E.A.R.L., standing for Electro Adaptive Reactive Lacing, and according to media members at the launch event Tuesday, this is expected to be utilized by the swoosh as normally…
Sneaks This Week: March 5 Edition
By Peyton Gallaher Brand: Nike Silhouette: KD 8 EXT Name: Vanchetta Tan According to the Nike SNKRS app, the leather on these joints is absolutely insane. I mean this looks like a dress shoe that you would rock to a wedding in case anyone wanted to mess around and get dunked on. My point…